Increase online sales using 5 UX principles applied by the inventor of eCommerce

The invention of eCommerce – one of the biggest ever moneymakers – began with user experience testing. This story of its inventor shows how you can avoid missing out on maximum sales by following in his steps.

And whenever you’re ready, you can run free UX tests on your own eCommerce website – courtesy of Europe’s leading UX testing platform, WhatUsersDo.

Topics covered

  • Invention of eCommerce

  • Limitations of data

  • Importance of user experience (UX) and testing

  • Website value proposition
  • Visual and written communication

  • Case study: ASOS

  • Product selection

  • Checkout process

  • Case study: ClickMechanic

  • Website architecture

  • Multi-device experience

  • Case study: Lovehoney

  • Hidden site errors
  • Customer reviews
  • Case study: Schuh

  • Customer feedback
  • Customer delight
  • Case studies: ASOS, ClickMechanic, Lovehoney and Schuh

  • Definition of remote UX testing

  • WhatUsersDo UX testing platform testimonials

  • Get a free trial