What can only users tell you about being “Time-defyin’”?

Thom Yorke of Radiohead knew what he was talking about when he sang “Everything in its right place”. It’s not just an existential plea – it’s the mantra for a good multi-device experience.

Space becomes incredibly valuable as screen sizes shrink and there’s no escaping that some things will have to move. But what can and should move from its original position?

Only your users can answer that. If you shuffle things in a way users don’t expect… they’ll have to relearn the rules of using your site.

Actually, they won’t – they’ll probably just leave.